Sure Men Invisible Ice Fresh Nonstop Protection Anti-perspirant Deodorant Aerosol, from the UK’s No.1 anti-perspirant brand, is the first anti-perspirant to provide 72-hour non-stop protection against sweat and odour while protecting your favourite clothes against white marks and yellow stains.

You can feel fresh, dry and protected all day long, and your outfits will stay just as protected as you are. The unbeatable anti-sweat Microtechnology provides more powerful protection, so you’re always ready for whatever your day throws at you. It also contains Sure’s innovative MotionSense technology.

It works like this: unique microcapsules sit on the surface of your skin. When you move, friction breaks those microcapsules, and they release more fragrance. Whether you’re cheering your favourite team, playing hard on the field or just meeting up with friends, this anti-perspirant deodorant for men will give you all the backup you need. When you work hard, Sure works harder. It won’t let you down.