Colgate, #1 Dentist Recommended Brand¹

¹Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com

Flaunt whiter teeth in just one week with Colgate® Max White™ One toothpaste. Safely remove stains with White Accelerators and prevent tartar to help you get one shade whiter teeth in a week. The formula is clinically proven to remove up to 100% of surface stains*. Keep brushing to help teeth stay whiter for longer and maintain a sensational smile. *when used twice day