Colgate, #1 Dentist Recommended Brand¹

¹Colgate Brand, Toothpaste, UK, Dentist Survey 2021. To verify contact ukverification@colpal.com

Let Colgate Max White Charcoal whitening toothpaste and its gentle scrubbing with mineral micro-particles reveal your beautiful white smile today. The charcoal toothpaste has a clinically proven formula that’s infused with activated charcoal and mineral micro-particles, which gently works to remove up to 100% of surface stains when used twice daily. The charcoal whitening toothpaste freshens breath and restores natural whiteness to keep your smile magical!