WHY IT’S WOW

• Reduces drying time (blow dry or air dry) by 30% or more
• Alcohol-free
• New technology works like shrink wrap to squeeze out water without dehydrating hair
• Heat protection

BEST FOR –

For all hair types, especially very long or very thick hair. Ideal for dry, dehydrated, damaged or color-treated hair.

NOTES FROM THE COLOR WOW LAB

The longer it takes to blow-dry, the more damage you cause from color fade to dehydration to breakage. Speed Dry cuts drying time by over 30% with new technology that doesn’t use alcohol to help dry your hair by evaporating water. (Which dries your hair, but also dehydrates your hair.)

Speed Dry uses a proprietary crystal clear polymer that works like a shrink wrap to squeeze excess water from your hair as you blow-dry. A blend of keratin proteins, panthenol and silky amino acids help renew hair’s elasticity and resilience.