WHY IT’S WOW
- Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
- Delivers silky, glassy-smooth, super frizz-resistant styles
- Heat-activated formula contains heat protectants
- Ultra-light spray feels like nothing is on the hair
- Economical. Results last through 3-4 shampoos
BEST FOR –
NOTES FROM THE COLOR WOW LAB –
Ground-breaking, extra-powerful, anti-frizz technology
– Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell.
– Delivers long-lasting results for hair that has been blow-dried smooth and sleek, thanks to ultra-powerful (totally imperceptible) flex-elastic polymers that seal down the cuticle, making the hair silky smooth, waterproof and tightly hold the hair smooth and straight.