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As I Am Curl Color & Gel – Passion Purple, 6 oz


Temporary Color

A luxurious deep violet hue for the Queen that you are! A Temporary Color Gel that provides a medium hold and last up to one wash, perfect for curly, wavy and coily hair. Made in the US in As I Am laboratory and Using the Sub Micron Technology infused with Jamaican Black Castor Oil & Ceramides, Curl Color strengthens hair by 6% after 1 application and improves hair moisture by 84%. This flake-free formula is designed to be extra moisturizing and lightweight.

As I Am Curl Color – Passion Purple, 6 oz

  • Color deposit under 5 min
  • Frizz-Free
  • Curl Booster
  • One Wash. Easy Rinse
  • Paraben-free. Gluten-Free. No Sulfates. No DEA
  • For Natural hair
  • 100% Cruelty-Free & Vegan
  • Moisturizing
  • Curl Booster
  • Vegan and Cruelty free
  • 13 vibrant shades
  • Damage free
  • No bleach or lightener needed
  • Non-Greasy
  • Flake Free

6 oz.


Aqua/Water/Eau, Glycerin, Betaine, Hydroxypropyl Bispalmitamide Mea, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Behenyl Behenate, Polyhydroxystearic Acid, Carbomer, Ceteareth-25, Sodium Lauroyl Lactylate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Peg-3 Distearate, Laureth-9, Peg-8, Piroctone Olamine, Peg-100 Stearate, Cocamidopropyl Betaine, Phenoxyethanol, Caprylyl Glycol, Aminomethyl Propanol, Sodium Benzoate, Fragrance/Parfum, Linalool, Caesalpinia Sappan Bark Extract, Mica, Titanium Dioxide (Ci 77891), Ferric Ferrocyanide (Ci 77510), Red 7 (Ci 15850), Tin Oxide (Ci 77861), Ext. Violet 2 ( Ci 60730).


1. Section hair off and apply to damp hair from root to tip.

2. For maximum vibrance, apply until color is visibly bright and saturated on your hair (before drying).

3. For a subtle look, apply a fingerfull to each chunk or section of hair. Twist or rake through hair for desired style.

4. Use a hooded dryer or hand held diffuser to completely dry your Curl Color application (to avoid color transfer).


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