For undefined textured styling, when coil definition is not a key element: (e.g. afros, pony puffs, frohawks, etc.)
Pump into palms and gently massage throughout clean, conditioned hair
Apply on hair nearest the scalp to
Ease lifting with styling pick
Add lots of fullness
Discourage shrinkage
Can be re-applied daily or whenever needed

For moisturizing coil-defined styles:
Cleanse with one of the As I Am cleansers and apply As I Am Leave-In Conditioner
Distribute a small amount of So Much Moisture throughout hair
Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.

For daily use: refrain from over-applying if your desire is to retain coil definition. • If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.
As I Am So Much Moisture! is formulated with lots of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and tremendous softness that you’ll have to feel to believe! It’s best used sparingly, especially if you work hard to achieve a coily/curly defined texture via twist-outs, knot-outs and wash n’ go defining methods. Rub a small amount on the hair following your Leave-In Conditioner application, then style with Twist Creams, Gels and Jellies.

If you’re rockin’ your full-out texture, you can apply So Much Moisture a little more generously. You hair will be fuller, extend more to its actual length, and be “oh-so-easy” to pick and lift at the roots.